AE Superlab.
We are a collaborative design office, operating at the intersection of art, design, engineering, and technology.

Mugu

An ongoing archive documenting the conception, design and implementation of Mugu, a bold new restaurant in New York City.


December 13th 2018 - Kickoff Meeting with Mike

Initial storyboard sketches from kickoff meeting.

 

We had a great kickoff meeting yesterday with Mike Wang of Mugu. Mike came prepared with a clear vision of what he wants Mugu to be both from a culinary perspective as well as from an experiential and design-based point of view, and we were able to quickly identify several viable directions and approaches to begin exploring.

For the next two weeks we will be undertaking a focused design charrette + investor presentation exercise. The primary goal here will be to tell a compelling story weaving the history of Mike’s family’s culinary journey from China to the US with their vision for Mugu.

Given the very limited timeframe of the exercise we needed to very quickly outline the parameters of our presentation and immediately begin storyboarding our materials in a way that allows us to avoid any unnecessary detours at this phase.

It is recognized that due to the limited timeframe all design concepts that we include in the presentation will need to be revisited, refined or even replaced once we have had a chance to let the design process take its course, however my intuition is that we will find much to retain. Often the first sketches have an intuitive fluidity, freedom and lack of inhibition that later, more controlled attempts tend to lack, so in a way I think this intensive charrette could actually be a great boon to the process.

 

 rendering courtesy of 10xBeta LLC

rendering courtesy of 10xBeta LLC

 

The Wok:

Funnily enough both Mike and I had blade runner in the back of our minds when we were discussing some of the area where we might draw visual inspiration for the space. While the general atmosphere of the images here are most likely a bit too oppressive and perhaps unsavory to translate directly into our design, We both seem to recognise that we want to inject a degree of edginess into the design. The last thing we want is a space that feels bland and safe. To the right are a few images from both the original Blade Runner, The 2017 remake, as well as concept art by Syd Mead.


 

 

 

 

Inspiration Bloc: Asian Infused Sci-Fi:

Funnily enough both Mike and I had blade runner in the back of our minds when we were discussing some of the area where we might draw visual inspiration for the space. While the general atmosphere of the images here are most likely a bit too oppressive and perhaps unsavory to translate directly into our design, We both seem to recognise that we want to inject a degree of edginess into the design. The last thing we want is a space that feels bland and safe. To the right are a few images from both the original Blade Runner, The 2017 remake, as well as concept art by Syd Mead.


Inside/Outside

Funnily enough both Mike and I had blade runner in the back of our minds when we were discussing some of the area where we might draw visual inspiration for the space. While the general atmosphere of the images here are most likely a bit too oppressive and perhaps unsavory to translate directly into our design, We both seem to recognise that we want to inject a degree of edginess into the design. The last thing we want is a space that feels bland and safe. To the right are a few images from both the original Blade Runner, The 2017 remake, as well as concept art by Syd Mead.


 

Storyboarding the presentation. Aka: The Importance of Working Backwards

Funnily enough both Mike and I had blade runner in the back of our minds when we were discussing some of the area where we might draw visual inspiration for the space. While the general atmosphere of the images here are most likely a bit too oppressive and perhaps unsavory to translate directly into our design, We both seem to recognise that we want to inject a degree of edginess into the design. The last thing we want is a space that feels bland and safe. To the right are a few images from both the original Blade Runner, The 2017 remake, as well as concept art by Syd Mead.

 

 
Storyboard_01.png

 
 

Storyboarding the presentation. Aka: The Importance of Working Backwards

Funnily enough both Mike and I had blade runner in the back of our minds when we were discussing some of the area where we might draw visual inspiration for the space. While the general atmosphere of the images here are most likely a bit too oppressive and perhaps unsavory to translate directly into our design, We both seem to recognise that we want to inject a degree of edginess into the design. The last thing we want is a space that feels bland and safe. To the right are a few images from both the original Blade Runner, The 2017 remake, as well as concept art by Syd Mead.

 

 
CAMERA_01_B.jpg